Internet Dating for Dummy Jews like Myself

1. It's not personal. Really - when I make contact with someone else or vice versa, we are just two cards on a screen at first. Rejection simply means I or my opposite number decided that two random cards out of thousands don't match.
2. Corollary to the above: We all have a sense of humour and a love of life (or some other generic meaningless trait). You need to stand out to get noticed. For instance, you can tell a joke to prove your humour, or perhaps tell something quirky or interesting about yourself that isn't on the "traits" list.
3. Pictures are not a negotiable item. They increase exponentially the chance of you getting noticed. Conversely, items with no pictures will be skipped over quite often. Few of us like "blind dates", so don't expect people to take that chance on the net.
4. Corollary to the above (3): In your picture, you should smile friendly-like. Nothing is more off-putting than a bland serial-killer style stare at the camera. Also, choose your picture wisely - not too artificial looking, but still nice.
5. When you address someone, do so directly - in the second person ("you"). Don't write some general statement about how nice marriage is or send holiday greetings. We simple folk prefer direct communication over oblique hints.
6. If you don't like someone, have the decency to say so. There are few things more agonizing than sending a message to someone and never receiving even a formal response.

If anyone has anything to add to this list, I'm all ears.